Al’s Page
10-7-21
Hi Al, I figured it’d help to have a page just for you. This page isn’t linked anywhere on the web site so you’ll be the only person seeing it.I can leave links here, too. You can continue texting if that’s best for you.
No, it’s not a word of mouth business. I have keywords throughout my blog and use consistent hashtags on TikTok, FB, IG, and Twitter. With that said, I haven’t had a lot of people coming to my web site or social accounts as a result of seo or keywords (organic traffic.)
Here’s an example of using the keyword phrase “time management tips” in my blog:
https://thinklikeamusician.org/blog/lets-party-9-tips-for-making-time-management-fun
Top set keywords for my site are:
productivity
Worklife balance
Work life balance
innovation
project management
creative ideas
time management
Leadership skills
Leadership
Time management tips
Stress management
Creative thinking
How to be creative
Creativity quote
Creativity quotes
How to relieve stress
How to deal with anxiety
Professional development
Goal setting
Peak performance
Self development
Personal development
Time management skill
Time management tools
I agree that getting in front of a targeted audience is a key factor that’s missing. Specific Facebook ads could be a solution. One target market I’ve been considering is tech companies. I had a tech company ceo on my podcast as a guest and he said tech companies have a great need for work life balance methods, social skills and personal skills for their employees - tech folks often drop the ball with interpersonal relationships with customers - certainly plenty of tech companies & biotech in Massachusetts.
In terms of people knowing they even need me: I think pursuing more speaking gigs would help there. I’d be pitching for an event planner to do a workshop or presentation for a company that provides the training to their team (not the individuals saying they want my services).
I should prioritize one main service over others. Like speaking over coaching.
I agree I should describe the outcome that the customer wants after using my product. Ie/ painting a picture of a life with work life balance.
Regarding positioning, I think I would have the most success pitching my workshop as something unique - a “fun” workshop for organizations, schools, and companies. Like heavy on the creativity side (and tuck in the time management, productivity, worklife balance lessons within the program).
I’m envisioning a presentation where I start with some snare drumming on a sling - a Wynton Marsalis type entrance making my way to the stage. Perhaps a background recording on the PA (bass drum accents and cowbell - like a New Orleans march groove). Then I get to center stage and sit at a simplified drum kit (BD, HH, and one TT) I transition into a RH only pattern on CB, then gradually add each limb. Fill and end. Start by talking about how each limb was doing a different rhythm yet all together I make beautiful music. Make analogy to our busy lives. Then I go into how we need a set list of the roles we play… Or maybe it’s smarter to enter with the snare then show a video of me playing each different limb on a rhythm.
Probably smarter to focus on getting in front of people with a workshop and then inviting them to my social media and web site.
The #1 thing I think I need to start doing is making 20 phone calls a day to book free 15 minute in-services (virtual or in-person), build up some testimonials, refine my approach and then start making sales calls. Also, I can make calls to get myself booked at New England area conferences - even if they’re pro bono to get visibility and momentum.
Here’s a 5-module video e-course I created that could be a product: https://www.youtube.com/watch?v=aZut4K2e_Qk&t=650s
Here’s a workshop I gave at a business college: https://www.youtube.com/watch?v=-Gqi0lvdfSs&t=383s